Founder, Conversion Engineering

Ross O'Lochlainn, founder and CEO of Conversion Engineering. He specializes in assisting education entrepreneurs and course creators in moving beyond traditional launch models to establish sustainable, consistent revenue streams through his proprietary Open Every Day System.

Ross's engineering background equips him with a unique ability to analyze and optimize sales processes, enabling clients to consistently enroll more students and build the sustainable businesses they've always desired.

Beyond his professional endeavors, Ross is a creative problem-solver with diverse experiences, including time as a semi-professional house music DJ and a dedication to Brazilian Jiu-Jitsu, where he holds a purple belt. These pursuits reflect his commitment to discipline, creativity, and continuous improvement, qualities he brings to his work in helping clients build scalable, profitable education businesses.

Ross is also the author of the book "Open Every Day," a system designed to help education entrepreneurs and course creators transition from traditional, high-pressure launch models to sustainable, consistent revenue streams. 

Ross refers to himself as the "most devastatingly handsome Irishman in Marketing 2025.